Some areas I've looked into; Cultural exams for other countries in media, and Cultural exams in the UK for media other than video games.
Just some notes:
UK
Film - The games test is based off of the film one. Which is actually based off the French version. There are 4 sections (cultural content, cultural contribution, cultural hub cultural practitioners), and you must get 16/31 points to qualify as a "British film".
Animation Television Program - Same as above.
High-End Television Program - Same as above.
Found on Wikipedia, but has no reference/citation: "The BBC has stated that in ordre for a series in the United Kingdom to be classed as a 'series', it must conform to the following requirments;
- It must have at least 14 episodes per year
- It must have been produced in the UK
- Must be aired on British television
FRANCE
Film - To be eligable, projects must include elements related to French culture, heritage or territory. Eligibility is based on a cultural test, which assesses the relativity of the story, locations, characters, sources, landmarks, creators, crew and technical hubs.
RUSSIA
Video games - "Russian government to fund 'patrotic' games while titles that 'distort' history could be banned in the country. Aide to Russia's culture minister says video games must be "conducive to patriotic education"."
JAPAN
Personal Notes: Products of Japanese games are so evident. They are truly recognizable as a "Japanese game". J-RPG, their art style, characters characteristics (gestures, over exaggerations), rich music, inclusion of Japanese culture in the games.
USA
Films: US Congress created the National Film Registry program in 1989 to preserve films for their cultural or historical significance. The latest additions bring the registry to 600 films that include Hollywood features, documentaries, independent films and early experimental flicks.
Personal Notes: Darker, grittier in visuals. War games. Strong links to the US Army.
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I'm trying to think what's the best way to approach a structure with this. I'm starting to stray off from my first draft Question (basically arguing against the Culture Test, especially section A2 defining characters?) so I need to really fix up these notes into an argument. I feel like I'm missing something big here, by accident. Hoping to go through these notes with Dayna G. as soon as possible, before my area of research becomes either too muddy or grows beyond what I can do in my time limits.
Friday, 29 November 2013
Wednesday, 20 November 2013
Presentation on Brief; Culturally British
Long time no write. For this model I chose to do the "Culturally British" brief by Dayna - to focus and debate with/against the UK Tax Relief introduced in October 2012.
The Tax Relief includes a test to prove if the game is "Culturally British" or not. It is divided into 4 sections, and has a possible total of 30 points. To qualify, the game must score 16/30. A minimum of 6 points (out of 16) must be from Section A: Cultural Content.
My biggest problem with Section A and my area of focus will be: A2) Lead characters are British citizens or residents Or Of a nationality/species that cannot be determined.
UKIE has also responded with a review of the Tax Relief test saying the wording is more in-line with the films industry, and that the "Or of a nationality/species that cannot be determined" is a significant addition to games that are especially obscure. I argue though; Does Demoman (pictured below) look like a British citizen? He is - in story and accent - Scottish. Does it represent visually though?
Tax Relief Culturally British Test:
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/73001/120927_VG_Condoc.pdf
UKIE Response: http://ukie.info/sites/default/files/Ukie%20response%20to%20DCMS%20Consultation%20on%20Cultural%20Test%20for%20British%20Video%20Games%20-%20October%202012.pdf
Interesting Reads:
Nationalism and Cultral Practise in the Post Colonial World: http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511585678
The Projection of Britain: http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511562242
Culture in Economics; History, Methodological Reflections and Contemporary Applications: http://ebooks.cambridge.org/pdf_viewer.jsf?cid=CBO9780511761539A011&ref=false&pubCode=CUP&urlPrefix=cambridge&productCode=cbo
The Tax Relief includes a test to prove if the game is "Culturally British" or not. It is divided into 4 sections, and has a possible total of 30 points. To qualify, the game must score 16/30. A minimum of 6 points (out of 16) must be from Section A: Cultural Content.
My biggest problem with Section A and my area of focus will be: A2) Lead characters are British citizens or residents Or Of a nationality/species that cannot be determined.
UKIE has also responded with a review of the Tax Relief test saying the wording is more in-line with the films industry, and that the "Or of a nationality/species that cannot be determined" is a significant addition to games that are especially obscure. I argue though; Does Demoman (pictured below) look like a British citizen? He is - in story and accent - Scottish. Does it represent visually though?
Using the Sector A2 as a starting point, I still need to do much research into culture intergration/standards in other medium (art, film, music, fashion?) and to better understand British Culture.
My presentations final slide propose's my argument:
The EC DCMS Tax Relief document is not fit for the creative video games industry. It is not encouraging UK companies to create new diverse identifiably British games; it is only stifling creative progress, forcing a certain unchangeable image upon the industry, and creates a racial divide on what is or is not seen as "British".
I propose that using elements of popular or current portrayals of British culture in creating visually appealing characters in different styles for different genres of game, will better visually communicate a British culture as apposed to rules set by the EC DCMS Tax Relief guidebook.
Tax Relief Culturally British Test:
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/73001/120927_VG_Condoc.pdf
UKIE Response: http://ukie.info/sites/default/files/Ukie%20response%20to%20DCMS%20Consultation%20on%20Cultural%20Test%20for%20British%20Video%20Games%20-%20October%202012.pdf
Interesting Reads:
Nationalism and Cultral Practise in the Post Colonial World: http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511585678
The Projection of Britain: http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511562242
Culture in Economics; History, Methodological Reflections and Contemporary Applications: http://ebooks.cambridge.org/pdf_viewer.jsf?cid=CBO9780511761539A011&ref=false&pubCode=CUP&urlPrefix=cambridge&productCode=cbo
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